Any time I start a new project, I try to immerse myself in the world of my client. It’s my job to become an expert in their circumstances so that I can pair that knowledge with my instincts and figure out how to best guide them down the road to excellence. Now that our company is headed in a new direction, I’m applying the same philosophy to the work we do here. I think our team at Highbury is incredibly talented, and has the ability to do something really special that will make the world a better place. So what better way to move forward than to treat ourselves like our own client?
We live in an era when it has become fashionable for celebrities to use the media attention they receive to shine a spotlight on causes they are passionate about. One of my first research projects for this new era at Emma Approved is taking a look at these endeavors, including how fundraising events are structured, how the celebrities participate and the ways that brands partner with charities. If I were Alex Knightley, I’d call it doing a competitive analysis, but that just sounds way too boring!