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Any time I start a new project, I try to immerse myself in the world of my client. It’s my job to become an expert in their circumstances so that I can pair that knowledge with my instincts and figure out how to best guide them down the road to excellence. Now that our company is headed in a new direction, I’m applying the same philosophy to the work we do here. I think our team at Highbury is incredibly talented, and has the ability to do something really special that will make the world a better place. So what better way to move forward than to treat ourselves like our own client?
We live in an era when it has become fashionable for celebrities to use the media attention they receive to shine a spotlight on causes they are passionate about. One of my first research projects for this new era at Emma Approved is taking a look at these endeavors, including how fundraising events are structured, how the celebrities participate and the ways that brands partner with charities. If I were Alex Knightley, I’d call it doing a competitive analysis, but that just sounds way too boring!
Nobody is only one thing. No matter what the media tells us there isn’t the smart girl, the pretty girl, the sweet girl or the funny girl. There are only people, and every person is all of those things and more. Personally, I might have sophisticated taste, excellent planning skills, and be forcefully ambitious but there are other sides to me too. I can also be accommodating, silly, spontaneous, and go with the flow. With that in mind, I love this sixties inspired, loose and free wheeling shift dress. It’s lively green and yellow pattern is a treat for the eyes, and it’s silky soft, woven fabric breaks free from the confines of my more structured ensembles. Paired with black, peep toe ankle booties this outfit lets people know you don’t always need to have rules. Finally, a matching mint green clutch covered in tiny gold beads shows how complex you are, and how nobody really knows you unless they look closer at the details.