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Business Advice: Style vs Substance

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In business everyone’s first priority should be making sure their ideas are solid. The long hours spent brainstorming, researching, and reworking a pitch or presentation have only one goal: to make sure the work is as thorough and fresh as possible. But the simple fact is that it won’t matter how good your pitch is if nobody is listening. It’s not just what you say, but how you say it.

We all know that dressing right for a job interview or meeting is important, but clothes are just the beginning. Whether you are selling yourself or your ideas, the right presentation can mean the difference between success and failure, between signing a new client and walking away empty-handed. One way to approach it is to think of it as putting on a show. Take a few hints from Hollywood on how to set the tone and achieve your goals!

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