Shopping Advice: Surviving Cyber Monday

                            cyber monday shopping Image from Glamour/Getty Images 

Black Friday is practically a national holiday in the States, but waiting in line all day and pushing through crowds is so not Emma approved!  That’s what the Internet is for.  Anyone can take advantage of sales from the comfort of their own home, even our international friends.  Though we’ve given these consumer “holidays” very specific kitschy titles like Black Friday, Small Business Saturday, and Cyber Monday, it seems nobody likes to have their potential limited, not even businesses.  Black Friday brick and mortar stores now have online deals, and businesses that advertise on Etsy and specialize in small handmade items or vintage treasures have begun having Black Friday sales.  Overall, the lines between these three distinct types of shopping have blurred, melding into one long weekend event.  Here are a few quick tips to help you survive the rest of the weekend.

  • Last year 50% more clothes and shoes went on sale for Cyber Monday than Black Friday, so while the day after Thanksgiving might be the ultimate in electronics, Monday is still the best day for fashion. If you haven’t found exactly what you want yet, don’t give up! It’s not over and that perfect holiday dress might be just around the corner.  Or if you were too busy to get to it on Black Friday, don’t despair.  Many promo codes given out on Black Friday are good all weekend long.

  • Sign up for your favorite online retailers using social media like Facebook to get get extra promo codes and last minute deals, in addition to standard perks like overall discounts and free shipping. Make use of hashtags like #CyberMonday to monitor trends, deals, and share insider information with others.

  • Holiday savings aren’t just for buying.  Designer rentals have become a hot trend, such as Rent the Runway dresses or Bag Borrow or Steal purses. You could spend New Years Eve in a Badgley Mischka gown carrying a Judith Leiber clutch for a fraction of the cost, and with a Black Friday or Cyber Monday discount to boot!

  • Planning to visit loved ones or taking a romantic holiday getaway?  Don’t forget about travel deals this weekend. Virgin America airlines is joining in the spree with discounts on flights, as well as Marriott hotels and many more. If you’re part of a frequent flier or loyalty program, check to see if you can get bonus points for purchases or reservations made this weekend.

  • Not sure where to find the best fashion deals?  Don’t just visit major retailers or your favorite online stores.  Bloggers from fashion magazines like Glamour and Elle will keep you up to date on Cyber Monday deals from the latest up-and-coming boutiques and fashion lines you may not have heard of yet.

  • CyberMonday.com and BestCyberWeek.com offer coupon codes that you can apply to online purchases for an additional discount on Cyber Monday sales.

  • In the end, if you don’t find exactly what you are looking for, like the perfect office holiday party outfit or New Years Eve dress, don’t despair.  For businesses, one of the goals of the discounts and specials offered during this holiday weekend is clearing out inventory for the end of the year.  Come mid-December, the stores will be flooded with dresses aimed at the holiday season and last minute gift-giving, so your choices will be infinite.  Never settle, and never give up on finding just the right one.

Happy shopping!

Emma

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